Marketing Director

A growing family-owned winery located in Rose Hill, NC, is seeking a dynamic and creative Marketing Director to lead its marketing team and drive brand growth. This is an amazing opportunity for someone looking for a hands-on role in a non-corporate environment, who thrives on creativity and bringing fresh ideas to life. This role offers the chance to shape the marketing strategy for established winery locations in North Carolina, South Carolina, Florida, and Tennessee, while also contributing to exciting new projects as the company plans to expand.

You ll be leading a talented team of creatives, collaborating with digital marketing partners, and managing a range of key initiatives such as digital campaigns, social media strategy, and brand relaunches. In addition to developing innovative marketing plans, you ll oversee the company s marketing budget, manage external vendor relationships, and analyze market trends to optimize direct-to-consumer sales and drive e-commerce strategies. This role requires a balance of creative vision and hands-on strategic leadership, with some travel to immerse yourself in the winery s culture and locations as you help shape its future growth.

Marketing Director Requirements:

• 3-5+ years of marketing experience, with a focus on brand building and social media
• Proven leadership experience managing marketing teams
• Proficiency in Microsoft Excel (formulas) and Adobe Suite
• Flexibility to travel frequently in the first year and at least once a month thereafter
• Excellent verbal and written communication skills
• Ability to manage multiple tasks and adapt to a fast-paced, dynamic environment
• Strong analytical skills with experience in data-driven decision-making
• Experience in the wine industry, hospitality, or grocery sector is preferred
• Bachelor s degree in marketing, business, or related field (or equivalent experience) is preferred
• Experience managing outsourced digital marketing agencies is preferred
• Familiarity with e-commerce platforms and POS systems is a plus

Marketing Director Responsibilities:

• Lead and manage a marketing team of eight, ensuring collaboration and innovation
• Develop and implement creative strategies to refresh brand labels and launch new products
• Oversee digital marketing efforts, including managing outsourced vendors
• Analyze direct-to-consumer sales data and grocery store sales trends to refine marketing strategies
• Manage the winery's marketing budget and track return on investment (ROI)
• Collaborate with the events team to market and execute winery events
• Maintain website media management and SEO performance
• Lead market research and industry trend analysis
• Drive social media content and strategy to keep the brand fresh and engaging
• Coordinate with external partners on marketing initiatives

Benefits:

• Competitive salary + performance based bonus
• Medical, Dental and Vision insurance
• PTO and flexible vacation policies
• 401K Plan with company match
• Travel reimbursements
• Hybrid work schedule

This role is perfect for a mid-career marketing professional who is eager to make a big impact with a growing, family-owned company! Apply now!

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