Director of Sales

Onsite

A well established irrigation firm is seeking a Director of Sales that will lead and drive the growth of B2B sales operations across Oakland, California, managing a team of territory managers and building strong relationships with clients, including contractors, landscaping companies, municipalities, and golf courses. This field-based role demands a proactive, high-energy sales leader to guide territory strategy, support client visits, and deliver exceptional customer service. Key responsibilities include leading a small, dedicated team, conducting client site visits, overseeing regional sales strategies, and ensuring the highest standards of service. The ideal candidate is a warm, approachable, and results-driven sales leader with experience in outside sales management, a focus on team development, and a passion for customer-focused growth.

Salary Range: $150,000 - $170,000 / year DOE

Director of Sales Responsibilities:

• Drive outside sales operations across a territory extending from Healdsburg to Santa Cruz, focusing on B2B sales of professional-grade irrigation and landscape supplies
• Lead, coach, and develop a team of approximately five territory managers, providing guidance to enhance sales effectiveness and customer satisfaction
• Establish strong relationships with clients, including landscaping companies, contractors, municipalities, and golf courses, by delivering high-quality, customer-centric service
• Implement and oversee territory sales strategies, set targets, and monitor team performance to support steady, organic growth in the market
• Conduct field visits to customer sites, including project sites, corporate headquarters, and store locations, to assess needs, provide product insights, and support territory managers
• Coordinate with branch managers on product updates, service improvements, and operational needs, ensuring alignment with company standards and goals
• Manage recruitment, hiring, and team-building activities for the outside sales staff, maintaining a high level of professionalism and accountability

Director of Sales Requirements:

• 3-5 years of experience in a sales management role with a focus on leading outside sales teams
• Demonstrated ability to hire, coach, and develop sales talent; direct experience with managing performance and team development
• Proven track record of building and maintaining strong relationships with a diverse client base in a field-based sales environment
• Familiarity with sales software, preferably Salesforce or other CRM systems
• High level of organization, autonomy, and self-motivation to manage a dynamic, on-the-road role
• Fluent in English and Spanish, and experience in the construction or landscaping industry are a plus

Benefits:

• Comprehensive medical insurance (100% covered for employees), with the option to add dependents at an additional cost
• Simple IRA with a 3% company match
• 15 days PTO accrued after 60 days, plus five additional sick days
• Optional dental and vision plans
• Flexible work hours

Apply Now!

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