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Digital Media Planner

Vista, CA 92081

Posted: 03/13/2023 Employment Type: Permanent Industry: Marketing Job Number: 17307 Pay Range: $85,000 - $105,000 DOE

Job Description


A marketing and technology company is looking for a highly analytical and data-driven Digital Media Planner to join their team. The Digital Media Planner will be responsible for driving the strategy, execution, optimization, and data analysis of key paid digital marketing channels to accelerate company growth. This includes overseeing lead generation efforts, media buying, and ensuring ongoing innovation and expansion across partnerships, teams, and technology platforms.

The ideal candidate enjoys collaboration and has experience with paid marketing and digital media buying. This is a remote position but local candidates can enjoy the best of both worlds with a hybrid work model and access to our clients beautiful and inspiring office space.

Pay Range: $85,000 - $105,000 DOE

Responsibilities:
  • Build digital media planning and help create leads to generate revenue
  • Work with monthly budget and manage media partners
  • Build and optimize media plans, show KPIs, and impact
  • Manage daily and weekly optimizations in a dynamic situation
  • Manage 2 direct reports (Coordinators)
  • Build future budgets for weeks, months, and quarters
  • Focus primarily on traveler demand generation
  • Move into ad operations space
  • Expand partner footprint to diversify and expand
  • Use data to build media plans and optimize results
  • Ensure that KPIs are achieved

Requirements:
  • 2-3+ years of experience with paid marketing and digital media buying (agency side)
  • Highly digital experience and comfortable with numbers
  • Experience with different marketing platforms, including Facebook Ad Manager, GAM, AdWords, Bing, and Google Analytics
  • Analytical and data-driven
  • Ad operation experience (preferred)
  • Management experience (preferred)
  • Bachelor's degree in marketing (preferred)
  • Certification in Google Ads (preferred)
  • Comfortable with PowerPivot and Excel (preferred)

Benefits:
  • Health insurance options include HMO and PPO – company pays 60-70% of benefit cost after 30 days
  • Dental and visions plans are voluntary
  • Life insurance
  • 15 days paid time off
  • 401k plan with 4% company match after 30 days
  • $50/month internet stipend
  • Discretionary bonus program of 5-10%
  • Passport reimbursement and discounted vacation benefits for travel

If you are interested in working as a Digital Media Planner for a company that values innovation, maintains a casual work environment, and is family-owned, apply today!

#INDOPS #LI-POST #LI-REMOTE #ZR
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