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Digital Loyalty Marketing Manager

Irvine, CA 92614

Posted: 05/25/2023 Employment Type: Permanent Category: Marketing Job Number: 18877 Pay Range: $90,000 - $100,000 DOE

Job Description

An innovative and tech interactive restaurant group based in Irvine, CA is in search of a Digital Loyalty Marketing Manager to optimize their digital channels! The primary responsibility of this role is to create and implement a digital marketing loyalty strategy/campaign to promote products and dining experiences.  The ideal candidate will have 4+ years of digital marketing experience and a solid background in loyalty and CRM strategies.  You will benefit from a hybrid schedule, competitive salary, full health insurance package, employee discounts, tuition reimbursement and more!

Pay Range: $90,000 - $100,000 DOE

  • Implement and manage loyalty program using Punchh
  • Review analytics data to monitor the effectiveness of digital marketing campaigns and track ROI
  • Develop and execute marketing strategies, including digital advertising campaigns
  • Plan and execute email marketing campaigns targeting loyalty customers
  • Collaborate with web designers and programmers to design, build, and maintain website content, adhering to ADA guidelines
  • Measure the performance of digital channels and track conversions
  • Analyze customer database for insights and optimize RFM and Customer Lifetime Value
  • Ensure compliance with data governance standards for capturing and utilizing customer data
  • Support marketing objectives and maintain a consistent brand experience across all channels
  • Prepare and manage the digital marketing and advertising budget
  • Research and analyze competitors, providing recommendations for improvement

  • 4 years of marketing experience in the restaurant industry
  • Knowledge of loyalty and rewards program marketing is required
  • Strong analytical skills to interpret data
  • Tech savvy with strong knowledge of mobile applications, website design principles and ADA guidelines
  • Strong written and verbal communication skills
  • Familiarity with Punchh Mobile app is preferred
  • Bachelor's degree

  • Medical, Dental and Vision insurance
  • Company sponsored life and disability insurance
  • 401k with company match
  • Tuition reimbursement
  • Stock offering
  • $25 employee meal discount
  • 2 weeks PTO
  • 10 paid holidays
  • And more!

To learn more about this exciting digital marketing opportunity, apply now!


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