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Consumer Insight Analyst
Job Description
A global leader in the engineering and manufacturing industry is seeking a Consumer Insight Analyst to join their team in Louisville, KY! This is a unique opportunity to join an expanding infrastructure team where you will have a crucial role in driving innovation and product development by conducting in-depth research, gathering customer feedback, scheduling focus groups, moderating interviews, analyzing data, assessing marketing strategies and more!
If you have a background in marketing or consumer insights and are passionate about innovation and new product development, this is the chance to be a part of something truly special! With competitive compensation, unlimited PTO, and tremendous growth opportunities you don’t want to miss this once in a lifetime opportunity to be of a rapidly growing and innovative start-up that is backed by the resources and stability of a huge international parent company!
Pay Range: $100,000 - $120,000 DOE + bonus
Responsibilities:
- Conduct consumer research and analysis to gain insights into product usage, customer habits, and market trends
- Collaborate with other departments to provide input on product development and identify areas for improvement
- Plan and execute focus groups, interviews, and surveys to gather feedback from customers
- Develop schedules and coordinate research activities to align with product cycles and launch plans
- Analyze data, prepare presentations, and deliver actionable recommendations based on research findings
- Collaborate with cross-functional teams, including project managers and marketing teams, to shape advertising messages based on consumer insights
- Work with industrial design teams to ensure products meet consumer expectations in terms of aesthetics and functionality
- Provide insight and guidance to engineers regarding product ideas and features
- Maintain awareness of industry trends and competitor activities to identify opportunities for innovation
Requirements:
- Bachelor's degree in a relevant field
- 5+ years of experience in consumer insights
- Experience conducting focus groups, moderating interviews, and analyzing data
- Proficiency in data analysis and presentation skills
- Willingness to travel domestically (1-2 times per quarter) and internationally (1 time per year)
- Strong understanding of product cycles and the research needed at each stage
- Experience working with R&D teams is strongly preferred
- Knowledge of the laundry industry is a plus
- Ability to think creatively, outside the box, and contribute to innovative solutions
- Excellent communication skills and ability to collaborate effectively with cross-functional teams
- High attention to detail and ability to handle multiple projects simultaneously
Benefits:
- Competitive salary
- Annual bonus
- Health insurance
- 401k with 4% match
- Unlimited PTO
To learn more about this exciting opportunity, apply now!
#INDOPS #LI-POST #LI-ONSITE
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