Posted 05/04/2025
Job Number: 12447

Senior Programmatic Media Buyer

Baton Rouge, Louisiana • Remote

Industry: Marketing

Job Category: Marketing

Job Type: Direct Hire

Salary: $70,000 - $80,000/Annually

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Job Description

A marketing agency in Baton Rouge, LA is seeking a Senior Programmatic Media Buyer to join their Strategy + Investment team. This role involves hands-on planning, execution, and optimization of programmatic campaigns across a variety of digital platforms. The ideal candidate will drive performance, optimize campaigns, and provide actionable insights while working across display, video, mobile, CTV/OTT, native, and audio channels. The role requires a data-driven individual who thrives in a fast-paced environment and can translate data into clear decisions to achieve client goals.

Senior Programmatic Media Buyer Responsibilities: 

  • Develop, launch, and manage campaigns across programmatic platforms
  • Work across various media channels including display, video, mobile, native, CTV/OTT, and audio
  • Lead media planning, forecasting, and campaign strategy with the broader strategy team
  • Own campaign trafficking, setup, and QA processes for campaign integrity
  • Monitor performance and optimize campaigns in real-time, making adjustments to targeting, bid strategy, and creative delivery
  • Conduct A/B testing to continuously improve efficiency and effectiveness
  • Analyze performance trends and provide actionable insights to clients
  • Build and present client-facing reports and performance summaries
  • Collaborate cross-functionally with creative, analytics, and strategy teams

Senior Programmatic Media Buyer Requirements: 

  • 3-4 years of hands-on experience in programmatic media buying, ideally in an agency environment
  • Proficiency with The Trade Desk, DV360, Amazon DSP, and other programmatic platforms
  • Expertise in ad trafficking, audience segmentation, and campaign optimization strategies
  • Strong analytical skills with a curiosity to understand performance trends and data-driven decision-making
  • Familiarity with ad serving, third-party tags, audience management tools, and pixel-based tracking
  • Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for planning and reporting
  • Previous experience in a media buying agency setting

Benefits:

  • Competitive base salary
  • Comprehensive health, dental, and vision insurance
  • 401(k)
  • Paid vacation and company holidays
  • Annual team retreats and team bonding events

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Job ID: a0CUm00002TFYMVMA5

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